SaaS / Dashboard · 2023
Nexus Analytics Platform
Complex data made beautifully simple.
Year
2023
Category
SaaS / Dashboard
Services
UI/UXDesign SystemDevelopment
The Brief
Project Overview
A full UI/UX overhaul for a B2B analytics platform. We redesigned the dashboard, data visualisations, and onboarding flow to reduce churn and improve clarity.
-42% support tickets
+67% user retention
Product Hunt #1 of the Day
How We Did It
Our Process
01
Discovery
Deep research into the brand, audience, competitors, and goals.
02
Strategy
Information architecture, user flows, and content strategy.
03
Design
Wireframes, visual design, and interactive prototypes.
04
Delivery
Development, QA, and launch. We stay on until it's live and performing.